By 45 Alan Barker
Offers rules and recommendation on brainstorming on my own or in a gaggle to come back up with rules that actually paintings.
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Extra info for 30 Minutes to Brainstorm Great Ideas (30 Minutes)
The first stage involves ‘opening up’ or divergent thinking: postponing judgement, challenging mindsets, accumulating a range of possibilities. The second stage involves ‘closing down’ or convergent thinking: selecting, focusing, and developing material into something useful (see Figure 4). Points of procedure The success of the session will depend as much on your intuition and sensitivity as on careful planning. You may wish to consider some additional suggestions for improving or varying the way you run the session.
Novelty: is it an idea the client hasn’t yet considered? Attractiveness: is the idea relevant to the client’s concerns and priorities? Feasibility: can we see an immediate, simple and obvious first step? Intuition can, of course, work strongly against an idea. However feasible it may look ‘on paper’, something may tell us that it isn’t attractive. This can be a useful signal that we need to change the idea in some way: adapt it, combine it with others, break it into parts or take another angle on it.
We then use the intermediate impossible to stimulate a new, feasible solution. Take only one element at a time. Look for the effects, direct and indirect, of the change you are suggesting. Stay with it: it may take time to see the idea’s value. One variant of this technique is to try to work out the most impossible idea. Very few ideas are truly impossible! Try to find one. Which technique when? There can be no fixed guidelines for choosing one idea generation technique over another. I’ve presented the three broad groups of techniques in this chapter roughly in order of ‘difficulty’.
30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker