New PDF release: Color Me Beautiful's Looking Your Best: Color, Makeup and

By Mary Spillane, Christine Sherlock

ISBN-10: 1461662761

ISBN-13: 9781461662761

The vintage make-up and magnificence publication, now up-to-date for the Nineteen Nineties and improved to twelve colour palettes.

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Additional info for Color Me Beautiful's Looking Your Best: Color, Makeup and Style

Example text

Those who resist fashion are nevertheless judged according to its terms, those who refuse to participate in the public display of fashion merely succeed in drawing greater attention to themselves, and those who reject what the system defines as normative are re­ garded as deviant. For the middle-class gentleman, it is best to fall in line, to sur­ render to the dictates of “normal” fashion rather than to appear “peculiar” and risk social ostracism. Clearly, the Great Masculine Renunciation ideology, as well as the conduct literature and social commentators who advocated it, did not demand that the middle-class male, in order to assert sociopolitical legitimacy, renounce his inter­ est in fashionable dress and display.

Through a close analysis of the magazine’s layout, features, and rhetoric, this chap­ ter explores how Fashion legitimated men’s interest in costume and self-display, not by aggressively asserting that such behaviors were masculine, but rather by insist­ ing that men had as much right and responsibility as women to care for their appearance. Chapter 4 turns to issues of class to examine how the negative char­ acteristics of the Regency-era “dandy”—his love of clothing and narcissistic self­ display—were ultimately absorbed through the expanding consumer practices of normative mainstream middle-class males.

The Habits of Good Society asserts that the gentleman must avoid “all extravagance, all splendour, and all profusion” (140). Chasing the recherché or striving to remain ever on the cutting edge of fashion was not the proper business of reserved mas­ culinity. Samuel Beeton, author of Beeton’s Manners of Polite Society (1879), instructs that “a well-dressed man will never be the first to set a new fashion, he will allow others to hazard the innovation, and decline the questionable honour of being the first to advertise a novelty” (28).

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Color Me Beautiful's Looking Your Best: Color, Makeup and Style by Mary Spillane, Christine Sherlock


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